This event begins in:
Since we continue to live in a digital age where billions of people are connected through the internet, and entrepreneurship opportunities become more realistic and accessible, an increasing number of jazz musicians are exploring ways where they can transform their art into a viable music business. “What does it take to run my own music business?” and “can I really have an independent and sustainable music career as a jazz artist?” are questions that are becoming increasingly common among student jazz musicians with entrepreneurial mindsets. The first step at achieving a viable music business is finding one’s niche. Once a jazz entrepreneur finds their niche, they can then identify their target market. This webinar aims to provide a method of approach to which jazz musicians can find their niche to stand out among the digital noise of other jazz competitors so they can identify their target market. Additionally, tips on how jazz educators can help their students find their niche will be discussed.
Plus a Q & A with the live audience.
A presentation from the Jazz Education Research and Practice Journal, a publication of the Jazz Education Network.
ABOUT JESSICA MUÑIZ-COLLADO
Jessica Muñiz-Collado is an Assistant Professor of Music Business at the University of North Texas and a music career consultant. As a composer and producer, she has created music for notable organizations such as MundoFOX, Univision, PBS, IMAX, and Universal Production Music, with her works performed nationally and internationally. She founded NIZCO MUSIC, a consulting firm that guides musicians in developing their careers through a focus on Business, Education, Artist Development, and Technology (B.E.A.T.). Additionally, she is active in the music community, serving on the Music Industry Council for the College Music Society and participating in education committees for the Music Business Association and the Recording Academy (Texas Chapter), where she is also a Voting Member. For more information, visit nizcomusic.com.
