JAZZ EDUCATION NETWORK

Finding Your Niche as a Jazz Music Entrepreneur w/ Jessica Muñiz-Collado

Educator resources

Since we continue to live in a digital age where billions of people are connected through the internet, and entrepreneurship opportunities become more realistic and accessible, an increasing number of jazz musicians are exploring ways where they can transform their art into a viable music business. “What does it take to run my own music business?” and “can I really have an independent and sustainable music career as a jazz artist?” are questions that are becoming increasingly common among student jazz musicians with entrepreneurial mindsets. The first step at achieving a viable music business is finding one’s niche. Once a jazz entrepreneur finds their niche, they can then identify their target market. This webinar aims to provide a method of approach to which jazz musicians can find their niche to stand out among the digital noise of other jazz competitors so they can identify their target market. Additionally, tips on how jazz educators can help their students find their niche will be discussed.

Plus a Q & A with the live audience.

A presentation from the Jazz Education Research and Practice Journal, a publication of the Jazz Education Network.

ABOUT JESSICA MUÑIZ-COLLADO

Jessica Muñiz-Collado is an Assistant Professor of Music Business at the University of North Texas and a music career consultant. As a composer and producer, she has created music for notable organizations such as MundoFOX, Univision, PBS, IMAX, and Universal Production Music, with her works performed nationally and internationally. She founded NIZCO MUSIC, a consulting firm that guides musicians in developing their careers through a focus on Business, Education, Artist Development, and Technology (B.E.A.T.). Additionally, she is active in the music community, serving on the Music Industry Council for the College Music Society and participating in education committees for the Music Business Association and the Recording Academy (Texas Chapter), where she is also a Voting Member. For more information, visit nizcomusic.com.

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charlotte lang

Swiss/Dutch saxophonist Charlotte Lang was born in 1996 in Basel and studied the bachelor and master program at the JAZZCAMPUS Basel under the guidance of Domenic Landolf and Daniel Blanc. She is currently studying the Master of Music in Global Jazz at the Berklee College of Music in Boston under the artistic direction of Danilo Pérez. In addition she is part of Terri Lyne Carrington’s Berklee Institute of Jazz and Gender Justice.

From 2015 to 2018, Charlotte she was a member of the Swiss National Youth Jazz Orchestra under the direction of Christian Muthspiel. Since 2020, she became a member of the German National Youth Jazz Orchestra (Bundesjazzorchester Deutschland), under the direction of Niels Klein and Ansgar Striepens. She also plays is the Austrian FJO (Frauen Jazz Orchester→Women Jazz Orchestra of Austria).

In 2021, Charlotte founded her own Quintet the „Charlotte Lang Group“, for what she is composing, arranging and booking. In the fall 2023, her first album will be recorded and hopefully released by a renowned label.

Charlotte plays in the “Swiss Jazz Orchestra” and the “Zurich Jazz Orchestra”, the two professional Big Bands of Switzerland.

Charlotte recently got the unique opportunity to write a monthly blog for the Swiss Jazz & Blues Magazine called JAZZTIME, to tell readers about her time at abroad and specifically her time at Berklee. Her graduate program lasts only until the summer of 2023. She hopes to stay in the United States to enlarge her network and build her musical career.